In & Around Podcasting Mark Asquith, Danny Brown & Friends

We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).
But for podcasters, it can be a different story:
RSS feed ingestion release was left wanting in some key areasanalytics are still not provided to podcast hosting companiesto do it properly, you kinda do need proper video
But can 2024 be the year YouTube "gets it right"?
they've advised they're updating the API to support better hosting company integrationthey've added some new podcast-specific features to YouTube Music appthey advise they've heard podcaster frustrations and are committed to better support for audio-only creators
So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?
Links to interesting things from this episode
MrBeast reveals the staggering amount he spends on one videoYouTube Is Not the Podcast Savior You’re Looking ForPodcast features : r/YoutubeMusicRelease Notes: Shaping the Future of Podcasts with YouTube - YouTube BlogPodcasters weigh the cost-benefit of producing video podcasts - DigidayPodcasting is in its YouTube era - The VergePodcast Movement Evolutions 2024 Keynote: YouTube for Podcasters
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
The Podcast Show, London, 2024
Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!
The Podcast Show, London...

In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."
Join us as we dive deep into this topic with two podcasting pros.
Plus, Stupid Stuff in Podcasting and The Flattering Ram!
Co-hosts, Tom Webster(@webby2001 on Twitter ) and Gareth Davies(@garethsounds on Twitter)  .
Links to interesting things from this episode
Kathy Doyle | LinkedInIndependent Podcast Awards 2024Quill Podcast Agency | High-Quality Corporate Podcast ProductionCoHost | Podcast Analytics and Audience InsightsPodcast Production Services | Lower StreetThe world's most influential branded podcasts - Pacific ContentAlex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / XPodcast Advertising Rates [2024] | Ad Results MediaAudioboom sees revenue growthWhy our system for valuing podcasts is broken - Current
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
A Breath of Fresh Air
The Podcast Show, London, 2024
Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in...

Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.
This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.
With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?
About our co-host, James Cridland
James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future.

James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist.
@JamesCridland on Twitter
James's Website
Links to interesting things from this episode
IAB Podcast Analytic Certification & Compliance ExplainedIAB “Compliance” or “Certified” - the differenceSpotify leaves the IAB; no longer certified
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
A Breath of Fresh Air


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.
Takeaways
Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.
Our co-hosts this week:
Ashley Hamer
Ashley Hamer is Managing Editor at Descript, an AI-powered audio and video editor. She's also the author of the Weekly Tweak, a newsletter that helps podcasters improve their show week by week, and the creator/host of Taboo Science, a podcast that examines taboos through a scientific lens. Formerly, she was the co-creator and co-host of Curiosity Daily, a daily science podcast from Discovery. She lives in Asheville, North Carolina with her husband and toddler daughter where she plays jazz saxophone at venues around the city.
@smashleyhamer on Twitter - Ashley on YouTube - Ashley's Website
Dave Jackson
Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

His flagship show is at www.schoolofpodcast..com
@DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page
Links to interesting things from this episode
The Podcast Launch Accelerator - Free Online Podcast Course | CaptivateNeil Scott | National Association of Addiction Treatment ProvidersTink Media Podfade: surprising reasons why podcasters give up | Ana XavierTotal podcasts in the index - Podcast IndexHow many episodes do podcasts have? - Podcast IndexHow many podcasts make...

In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future.
The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.
Takeaways
Podcasting apps face challenges in terms of monetization and discoverability.Apps need to offer more features and interactivity to attract and retain listeners and creators.Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.App closures and consolidations are likely to occur in the future.Support your favorite podcasting apps to help them stay in the game.
Links to interesting things from this episode
Amazing Spider-TalkTom Buck - YouTubePodcasting 2.0 | Dave JonesGuy Martin | LinkedInShare of downloads by podcast apps13 Podcast Statistics You Need To Know For 2024Our recommendations for a new podcast app to replace Google Podcasts and StitcherPodcast Industry in 2024: Top Platforms, Audience Stats, & Ad TrendsPodcast App Development - Features, Cost, and StepsRadioPublic is Shutting Down
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news

NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade...
As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over data thanks to The Infinite Dial and The Podnews Report Card.
But what was Podcast Movement Evolutions 2024 like, really? Let's review...
Takeaways
Podcast Movement Evolutions is a valuable event for both industry professionals and creators.There is a need to clearly differentiate between industry-focused and creator-focused content at podcasting events.Networking at the parties is a crucial aspect of podcasting events and can lead to valuable connections and opportunities.Podcast Movement is a must-attend event for podcasters looking to expand their knowledge and network with industry leaders.The 'Stupid Stuff in Podcasting' segment provides insights into the challenges and annoyances faced by podcasters in the industry.
Chapters
00:00 Sing along intro00:25 Podcast Movement Evolutions 2024 Review31:35 The Wave File32:10 LIVE Stupid Stuff in Podcasting with Industry Leaders52:07 Conclusion and Thank You to Listeners
Links to interesting things from this episode
Evolutions by Podcast Movement 2025Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
The #1 Place for Podcasting News - Podnews Newsletter
Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day.

Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review.

It's free and we highly recommend that you subscribe!
Podnews


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy